This Week’s Objects of Lust: Tag Heuer Monaco

Two things that never go out of style: Beautiful cars going very fast and Steve McQueen. Combine these two things and you get the seminal 1971 movie Le Mans. Shot using real footage from the famous 24-hour race in Le Mans, France, Steve McQueen plays a race-car driver for the Gulf Porsche team. Co-starring in this film is his watch, a Heuer Monaco that is seen throughout the movie and has since become one of the most famous timepieces in the world (visible on his right wrist in the photo below).


I have always loved square watches and this one is both sporty and sophisticated enough for the office (particularly when purchased in black). In honour of the 40th anniversary of the original launch of the Monaco, Tag Heuer has re-issued the original style worn by McQueen (in blue with twin chronographs) while still offering the updated versions that Tag began selling again in the late ’90’s.


Even better, Tag has created a video entitled “The Duel” which features current spokesman, Formula 1 World Champion Lewis Hamilton spliced into scenes from Le Mans with Steve McQueen. Despite being an advertisement, it manages to still be worth a watch. The video can be found here.

Watches can be purchased from any Tag Heuer authorized dealer; or, to save a bit of coin, try Amazon or Ebay.

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